Strategic plans are, by definition, for the long term, usually for three to five years in the future. The plan sets the destination, or goals, for the company and outlines how resources will be used ...

Business strategies come from various levels of an organization, ranging from top-level corporate strategy to front-line managers' daily sales objectives. Higher levels of strategy deal in fundamental ...

Dr. Te Wu is CEO and CPO of PMO Advisory, a professional project management training and consulting firm. He is also an associate professor at Montclair State University and co-chair of Project ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

With so much emphasis on digital marketing these days, one might think print advertising a thing of the past. On the contrary, integrating print ads into a full-funnel strategy can help marketers ...

Founder, Head of SPM Innovation and AI at Projectum, a global technology leader modernizing how companies connect strategies to execution. The transition from traditional project portfolio management ...

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...

United States Digital Service Administrator Mina Hsiang. (Image credit: USDS / Wikimedia Commons) The U.S. Digital Service will pilot new types of digital projects, establish fresh short- and ...