My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Whether you’re tracking sales, managing budgets, or analyzing trends, the challenge of pulling out meaningful insights from an Excel spreadsheet can feel like searching for a needle in a haystack. But ...

Have you ever stared at a sprawling Excel spreadsheet, wondering how to make sense of the chaos? For many, Excel formulas feel like a secret language, powerful yet elusive. But here’s the truth: ...

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...