For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Aggregated event measurement will be an impactful change for many Facebook advertisers. Here's what you need to know to prepare. The first quarter of 2021 has been one of the most uncertain for ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Facebook today presented the Messenger API for Instagram, WhatsApp Business API, Login Connect with Messenger, and more during its F8 Refresh developers conference. Going back to its roots, Facebook ...