<b>commentary</b> Despite improvements, the new social-networking dimension being given to U.S. members is too difficult to navigate, very unsettling, and not yet advertiser-friendly. Jennifer Van ...

Where there’s discovery, there’s opportunity for sponsored discovery. Though there are no ads in Facebook’s new Graph Search engine yet, eventually Facebook could let advertisers pay to show their ...

With the introduction of its Graph Search feature, Facebook is trying to turn the vast store of data about relationships between people, places, and things into something useful for its users: a ...

<b>commentary</b> Before taking on Google, the social network will have to convince people to deviate from the only learned search behavior they know: looking for people. That's a tall order. Jennifer ...

Facebook's success with Graph Search depends entirely upon users' willingness to share as much as they currently do, and then some. Whether or not that will continue to be the case is still to be ...

So I found myself pulled (much as Nate Elliott from Forrester Research wrote in these pages on Wednesday) between thinking that Graph Search is a snore and that it is much more (and a potentially ...

Of all Facebook’s data sets, it’s the social graph that’s truly unique. It’s spent nine years getting you to confirm who you know, and apparently it’s sick of handing over your friend list to ...

Facebook is mining its trillion connections with Graph Search, a tool to find content that’s being shared between users that’s distinct from web searches. The company is taking on Google’s own ...

In January, Facebook unveiled Graph Search, a more robust search tool that’s being slowly rolled out to users. It uses the mountains of data the site collects to expand what a query on the site can ...

One week ago, I received a Facebook message from my friend David. “SUPER random question, but do you know a girl from Michigan whose name is Lauren and lives in Boston?” he asked. “Apparently she is ...