There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long John Silver’s, apparently. As fried chicken continues its reign over the fast-food world, ...

Fast-food chain Long John Silver's has unveiled a redesigned logo that replaces its signature fish design with a chicken as part of a larger effort to showcase its versatility and "spark conversation.

The classic red and yellow arches may be iconic, but the landscape of fast-food design is undergoing a transformation. While efficiency remains key, restaurants are increasingly prioritizing ...

The change comes as the restaurant has been doing product testing at the flagship location in Louisville, Kentucky. What the cluck? Ordering chicken at a seafood chain may sound like a real ...