TV Formats looks at the success of the Dancing with the Stars competition format, which is part of the BBC Worldwide catalog. Since the premiere of Strictly Come Dancing in 2004 on BBC One in the U.K.

Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

I have this love/hate relationship with format wars. No, it’s not reality television versus talk shows, or Top 40 radio against “the best of the ’80s—and more!” The wars I’m thinking about pit ...

The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year.

Abhay Parasnis, Adobe's executive vice president and CTO, took the stage during the Apple WWDC 2018 keynote to discuss how Adobe will be working with Apple on AR. The USDZ file format, which was ...

RTL Creative Unit is collaborating with Signal.Stream on Catch Us If You Can, a streaming-first, celebrity-driven reality format. The reality game involving celebrity teams on a European adventure is ...

Samsung Ads, the advanced advertising division of Samsung Electronics, is launching a new interactive advertising format for advertisers called Creative Canvas. The new creative suite, already ...

RTL’s Dutch streaming service, Videoland, has ordered the show, which is currently in production and will launch on the service on October 25. RTL Creative Unit and Signal.Stream are co-producing in ...

Are you a writer with a story to tell? Do you dream of publishing or producing it? Join the more than 1000 writers from around the globe who have chosen Wilkes to pursue their passion and advance ...

'The Voice Kids' is among the national winners in the 2025 Asian Academy Creative Awards, based in Singapore. GMA Network and ITV Studios' The Voice Kids has been announced as one of the national ...