Before that annoying Limey GEICO lizard invaded our television screens with polite reminders that we can save $15 a month or more on car insurance by switching to GEICO (fuck, did I really just say ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

It likely did not feel like marketing magic when The Martin Agency combined insurance, a lizard and a British accent in 1999. But alas, magic it became. More than 150 commercials later, the Geico ...

Sure, that Geico gecko can do the robot, sing Kung Fu Fighting and cruise the streets in a convertible, but he's no Kermit the Frog. And he certainly doesn't have the seal of approval from the state ...