The global gaming market is estimated to rake in over $184 billion and continues to grow daily. According to Newzoo, mobile gaming now accounts for 50% of that global market, dwarfing the console ...

According to Game Developer, Bromberg explicitly spoke of "complete casual games" – so Unity is not promising that blockbuster productions can suddenly be cobbled together via text commands. However, ...

The video game industry is now bigger than it has ever been before, with more and more young people interested in developing their very own video games –- and rightly so. After all, game development ...

The use of game engines has made the process of game development so much more approachable, and led to some amazing innovations and developments. Whether you prefer popular engines (and you’re wrapped ...

Unity is developing generative AI technology capable of creating full casual games, aiming to enhance user discoverability and accelerate product innovation.

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Crafting digital worlds demands more than just creativity – it requires a powerhouse machine that can transform your wildest game design dreams into playable realities. Game development is a complex ...

Unity stock is getting hammered as AI fears escalate.

Grok 3, an innovative AI model, is reshaping the landscape of game development and creative industries. By interpreting natural language prompts to generate complex code, it enables developers to ...

It’s been quite the year for gaming industry exec Pany Haritatos. Last month, he quietly closed an oversubscribed $28 million Series A for his new game studio startup Series Entertainment, according ...

Discover how open-world game development works, from the complete game design process for creating vast maps to building advanced NPC systems that bring worlds alive. Horizon Forbidden West - Steam ...