Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Gillette’s Venus line of razors and shaving products for women is launching a new campaign, called “My Skin, My Way,” aimed at diversifying images of beauty. "Some of the brand’s campaigns in the past ...