Businesses thrive on two critical factors: visibility and customer satisfaction. Achieving these may require innovative approaches. In my experience, two highly effective strategies are going live on ...

For marketers interested in gathering more impactful, strategic input from customer executives, customer advisory boards are the proven way to go. While there are many mediums for collecting customer ...

Customer service and marketing go together in many ways that help communications professionals. By leveraging both, this creates a great customer experience. It also helps the brand’s reputation stay ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...