Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In mobile games, 96 percent of players don’t pay any money for game ...

Google LLC is extending its digital advertising business into a new, and highly lucrative, corner of the online world: mobile games. The technology giant kicked off the push today by announcing a ...

Google marketers can now put mobile advertising on games developed on the Unity game developer platform. About 9 billion minutes each day are spent playing Unity-powered mobile games. The mobile ...

Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity Technologies (https://unity3d.com/), creator of the world’s leading real-time 3D development platform, announced today a ...