YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

Google has released version 20 of the Google Ads API, version 20 includes several new features and changes, including: What is new in v20. Here is a video from Google on this release: To see the full ...

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results Google expanded Travel Feeds for Search Ads, Travel Feeds allow hotel ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

The article emphasizes moving beyond vanity metrics to provable business results, crucial for CFOs. It champions full customer path analysis and incrementality testing, now more accessible thanks to ...