Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...

With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates.