Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure it, you ...

Within Google Analytics, Goals are designed for you to quantify how well your website is performing in terms of specific objectives. You can set up individual Goals to track an action on your website.

Getting your Trinity Audio player ready... Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...