14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

Analytics can be daunting for many business owners and decision-makers. Heck, it can be daunting for seasoned SEO veterans. I’ve been working in SEO for longer than Google’s offered analytics, and I ...

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s guide to Google Analytics teaches you how to set up an account ...

How well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts. And there’s more involved in performance analysis than simply reviewing ...