If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...

Automated insights detect anomalies and surface emerging trends in your data. Custom insights allow you to define metrics and thresholds to track. AI also provides personalized recommendations to ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Opinions expressed by Entrepreneur contributors are their own. For startups,it’s critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this ...