Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, the new Merchant API is officially replacing the ...

Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a ...

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract ...

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Google wants to unify schema.org markup and merchant feed data for consistent product listings. A unified product data model will streamline merchant workflows. Reliable product data can lead to a ...

Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn't happen until early Q3 of 2024. That being said, ...