Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Google Ads and Analytics Advisor but for ...

Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome but overdue correction or a sign of PPC end times. AI Max is no exception. Some ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Google's stalwart search button has a new neighbor: AI Mode. Stream NBC 5 for free, 24/7, wherever you are. The artificial intelligence feature is being tested directly beneath the Google search bar ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up ...

What if the future of artificial intelligence wasn’t just faster or smarter, but fundamentally more accessible to everyone? That’s the promise behind Google’s Gemini 3.5, a model that insiders are ...