Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an ...

Propelled by Unprecedented Demand from Global Martech Enterprises, GeoGen.io Bridges the Gap Between Strategic Content ...

This GEO strategy is about ensuring that your content is straightforward, trustworthy and easy for both AI and users to ...

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions. Many saw desktop impressions drop around Sept. 10. A working ...

Video: Google Volatility, Personalized Google AI Answers, Microsoft Copilot Checkout & More SEO & PPC News This week, yep, we had another story on Google Search ranking volatility. I posted the Google ...

Senior living marketing teams are pivoting from search engine optimization to AI searches, and in the process embracing ...

Google has become one of the most influential actors in the modern information age, fundamentally reshaping how people search ...