Zebras and tigers have stripes, cheetahs and leopards have spots, and the ocellated lizard (Timon lepidus) boasts a labyrinthine pattern of black-and-green chains of scales. Now researchers from the ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...

Color plays an important part in a design. Colors evoke emotions, feelings, and ideas. Colors can also help strengthen a brand’s message and perception. Yet the power of colors is lost when a user can ...