Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Get ready for the Advertising Research Foundation’s annual Re!Think conference, which runs from March 14 to 16 and offers new, ground-breaking research on cross-platform and mobile measurement that ...

Advertising works differently today. Understanding the nuances of what makes good advertising has always been a challenge, but it’s especially difficult these days with so much access to data. Much of ...

NEW YORK, March 24, 2025 /PRNewswire/ -- AI is set to transform the advertising industry, but we're not there yet. This is among the key findings found in IAB's State of Data 2025: The Now, The Near, ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...