Why are generic terms so valuable? Whether it is in search or domain names, a generic word carries immense opportunity since it often defines categories of information, products and experiences.

You finally have a name you don’t hate. You’ve said it out loud to friends, typed it into a pitch deck, and maybe even ...

Elite domain deals aren’t won in public — here’s how the pros do it quietly. The most sought-after domains usually involve a great deal of behind-the-scenes dealings. Without the drama of public ...