Product-led growth (PLG) drives speed and scale. Sales-led growth (SLG) enables control and enterprise expansion. But in today’s SaaS landscape, especially in AI-powered markets, neither strategy is ...

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and AdMob—that will automate manual work for publishers and monetize their content ...

Today, one of the most effective ways to monetize your apps is advertising, which market is evolving every year. The right promotion of your mobile app will help you increase the number of downloads ...