Matt Papertsian, Research Director at SiriusDecisions, believes there is a wealth of untapped data that can help marketers improve content performance. He said it is time to move beyond some of the ...

The practice of reporting time-weighted returns does little to encourage savings. Dollar-weighted returns measure the effects of savings. Wealth is mostly earned with savings, and not losing them.

Microsoft Ads will soon roll out four major updates to Performance Max, significantly expanding your ability to target, measure, and optimize your campaigns. These updates will give advertisers more ...