In today’s environment, your brand can’t be just a visual wrapper. It needs to coordinate behavior, allocate resources, and simplify systems. For much of the modern corporate era, brand has been ...

Most of us know the phrase “operating system” in the context of our computers and phones. An operating system is an underlying framework that manages the applications and software we use every day.

For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, ...

Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...

Headlines about employee well-being programs are easy. The real test is use and trust—whether people engage, and believe what they find. For organizations, these programs affect retention and ...

Maintaining a secure Windows environment in the enterprise may seem a daunting task. Though there are many elements to consider — antivirus protection, intrusion detection and personal firewalls — ...

When Nick Turley joined OpenAI in 2022 as the head of ChatGPT, he was tasked with commercializing the company’s research. He has made great strides toward that goal, growing the product to 800 million ...