Chaitanya Indukuri is a product manager in analytics and insights at Deutsche Bank and is based out of New York City. Every business leader focuses on improving their organization's performance.

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Your website is live – now it’s time to measure what matters. To sustain traffic growth, you need to track performance, collect meaningful data, and make informed, data-driven decisions that shape ...

In today’s fast-paced business environment, leveraging financial data is not just an option, it’s essential for driving informed, strategic decisions. Whether you’re a startup owner, a mid-level ...

If you are struggling to keep track of performance metrics and identify areas needing improvement? You will be pleased to know that you are not alone. Many people find it challenging to sift through ...

Christophe Ley is co-founder of the company GrewIA and President of the Luxembourg Statistical Society. Sports coaches have always made decisions based on experience, observation and intuition. But ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

While training for the Paralympics, self-proclaimed data nerd Samantha Bosco wore a sleep tracker, logged her macronutrients and meticulously analyzed her performance data. Already a champion cyclist ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...