If you’re competing in business by having the lowest price, fastest delivery, or most features, you’re fighting a losing battle. While you're busy with the details of your product, you're missing ...

With more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies, I can confidently say the marketers' holy grail continues to be customer connectivity.

One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

Selecting a new CEO is one of the most critical decisions a company can make. The right CEO can propel the company forward, driving competitive advantage in a rapidly evolving market. A well-chosen ...

One of the most important steps before investment is to evaluate the competitive advantage of a company. This indicates those special attributes or strategies that give it an edge over its competitors ...

Treating accessibility as a core product requirement, not a compliance checkbox, is a competitive advantage that most of your competitors are overlooking. Building it in from day one costs 90% less ...

BET’s success comes from genuinely understanding and serving their community’s real needs rather than implementing performative corporate social responsibility programs. This authentic approach ...

Last month, I spoke with a SaaS founder who was six months from Series A. Her product was elegant, her traction was solid, and her pitch deck was polished. But during due diligence, a potential lead ...