Opinions expressed by Entrepreneur contributors are their own. Chances are your loyalty program is failing. While north of 80% percent of Americans are enrolled in them, most are used once or twice ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Maintaining a strong customer base is crucial for the long-term success of any restaurant. A loyal customer is five times more likely to repurchase and seven times more likely to try a new dish than ...

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here’s how to use compelling storytelling on your website and ...

Being in the customer loyalty space, I'm seeing more and more loyalty professionals considering the idea of creating a freemium loyalty program. This model, as the name suggests, includes both a free ...

Do you know your loyalty program's effective discount rate? Measuring the health of your loyalty program requires more than just evaluating database size or member spend. The true value of a loyalty ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...