Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Gaurav Singh is the Managing Partner of Guddi Growth, an acquirer of B2B Saas and tech-enabled services businesses in the US and Canada. As the managing director of an investment fund acquiring and ...

You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics. More and more companies are turning to pricing algorithms to maximize profits. But many ...

Studies show most incorrectly priced products are priced too low. Learn to bridge the gap between actual and perceived value, identify maximum customer willingness-to-pay and adopt metric-based ...

You finally ship your product, traffic is trickling in, and people are clicking “Pricing.” Then they bounce. No signup. No checkout. No demo booked. It feels personal because pricing pages sit at the ...

Beyond the Billable Hour: How AI and Client Expectations Are Driving a Shift to Value-Based Pricing in Law Firms Transitioning to fixed or project-based pricing demands a thoughtful reengineering of ...