As COVID-19 spiked around the world in early 2020, companies shifted en masse toward remote work. Many organizations were telling themselves a story that things would revert to normal once the ...
In a survey by Deloitte, more than eight in 10 executives "rated engagement as important or very important." And one of the most effective ways I've found to improve engagement rates and boost ...
Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...
Featuring Nataly Kelly, VP of localization at HubSpot, author of Found in Translation, and author of the HBR article “Looking for New Global Markets? Bigger Isn’t Always Better” Complimentary HBR ...