Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

In the digital world, first impressions are everything. If you have a good enough hook in a video, you can increase your audience and draw viewers in right off the bat — but it's not as easy as it ...

AI tools are a massive opportunity for businesses to take their video marketing to the next level, but also present numerous pitfalls Video marketers need to strike a balance between personalizing ...

A few years ago, Brown University transitioned away from offering alumni interviews to all their applicants and took a more innovative approach: allowing applicants to submit a two-minute introduction ...

How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...