Wondering how long your marketing emails should be? Here’s what consumers say — so you can send them exactly what they like. As the CEO of a B2B email marketing company, I often hear from customers ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Automated emails are a powerful tool for reaching audiences at scale, but only when marketers use them with intention. Today’s consumers expect timely, relevant messages that look, sound and feel ...