Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Because your bank doesn’t sell traditional products, its loyalty program might be different than the kind you’re used to from your favorite retailers or supermarkets. If you want to get the most out ...

Most Gen Zers opened their first bank accounts on their phones, not in traditional branches. They've managed their finances digitally ever since—depositing checks, transferring money and paying credit ...

Some people hate customer loyalty programs. They don’t see value in them, don’t like sharing their personal information with companies, and don’t like their spending activity being tracked.

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...