You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

The average human eye can see as many as 10 million variations in color, according to some estimates, from purest gray to laser green. Now scientists say they’ve broken out of that familiar range and ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color. When you purchase through links on our site, we may earn an affiliate ...

What unique processes conspire to create a healthy, functional human brain? How can we be so genetically similar to, say, chimpanzees, and yet be light-years more sophisticated cognitively and ...