Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...
NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...
Get ready for the next wave of ad tech jargon, as terms like “containerization” and “multi-agent” become the buzzwords du jour. And the IAB Tech Lab is leading the way. The Tech Lab, which is the ...
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