Intel ranked as the seventh-best global brand, just behind Coca-Cola and McDonald's and higher than Apple, Hewlett-Packard or Dell, in a recent survey from Interbrand. But the "Intel Inside" sticker ...

Jan. 5, 2005 — -- The most influential branding campaign in high-tech history is about to be retired. And it's about time. Word is that at this week's Consumer Electronics Show in Las Vegas, ...

"Intel Inside" was the stamp of personal computer legitimacy, at least until big changes started diminishing the brand-building power of chipmakers. Intel's evanescence as a consumer brand, or more ...