We built and trialled Smart Play Darth Vader’s TIE Fighter.
Available in stores now, the Lego Creator 3-in-1 Cute Animals: Playful Puppy Dog set boasts a whopping 336 pieces and lets fans create three adorable animals from just one $30 set. Complete with ...
Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive ...
Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...
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How Lego designed its new interactive smart brick
While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...
BILLUND, Denmark & LAS VEGAS, Nevada — The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The ...
There are only a few hours left for shoppers to get the LEGO Super Mario Super Mario World: Mario & Yoshi Nintendo Figure set ...
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