Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores ...

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use.

PPC best practices come from a variety of places. Some of those sources are: However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity.

Google Search's superpower has always been its ability to convert: detecting when a query has commercial intent and serving a relevant, high-quality ad to ready-to-buy shoppers. Yet, while advertisers ...

In recent months, Google has promised to inject generative AI into the online shopping experience, and now it’s following through. The previously announced shopping features of AI Mode search are ...