Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Decision-making can be overwhelming, especially when the stakes are high, but it doesn’t have to be. Your core values—the beliefs that truly matter to you—can be a powerful guide. Prefer to listen ...

Our values shape our behaviours, inform our decisions, and ultimately define our paths in our personal and professional realms. Recognising and aligning with these values is critical not only for ...