Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

You might say it’s just a pigment of your imagination ...

How does color work, and how does the type of light source you use affect the colors you see? Appliance Science looks at the science of light and color. Richard Baguley Richard Baguley has been ...

A research team uncovered a pathway in the alga Chlamydomonas reinhardtii that resets its circadian clock on exposure to red or violet light. This color-specific response implies multiple pathways, ...

NEW YORK (AP) — What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra ...

Nagoya University-led researchers uncover novel red- and violet-light-sensitive pathway that helps keep green algae's sense of day and night in sync with surroundings Nagoya, Japan - As anyone who has ...