Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer ...

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of Search and brand discovery requires an Enterprise-to-Local strategy. Traditional ...