CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...
Omnipresent digital advertising that appears in search results, on websites, in social media feeds, and as commercial interruptions to digital content is an industry poised to exceed a trillion ...
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BIA 2025 Forecast Update: $169B In U.S. Local Advertising And 2.4% Year-Over-Year Decline
BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year.
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