Where can you find wins that scale in local SEO? AI is making the digital marketing industry buzz with the promise of generative shortcuts, but scalable local SEO isn’t about spinning up thousands of ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Effective local internet marketing can amplify your business’s success by driving foot traffic and attracting online customers from your community. Local SEO is essential for businesses to optimize ...

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t ...

LinkGraph has unveiled its groundbreaking geographic SEO (GEO) methodology, crafted to elevate local search engine optimization for enterprises with multiple locations. This innovative strategy ...

Local listing marketing and social media are essential tools for businesses looking to increase market share and visibility, with a staggering 46% of Google searches being location-related. Optimized ...

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of ...

The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

According to marketing intelligence platform Ahrefs, over 50% of businesses don’t optimize for local searches. However, 76% of consumers who complete smartphone searches visit businesses within a day.