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McDonald’s Corporation MCD is increasingly relying on its expanding digital ecosystem to strengthen customer engagement and ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, today announced the successful launch of ...

The iconic coffee giant launches a tiered loyalty system on March 10, bringing back Gold status and adding elite perks.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The craft retailer is revamping its tiers, adding another rewards level for its most loyal — and spendy — customers.

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

Boston-based e-commerce company Wayfair Inc. is bringing its paid membership program to Canada in hopes it proves as popular here as it is with customers in the United States. The loyalty rewards ...

Michaels has reimagined its loyalty program with enhanced benefits and and plans to launch the program in Canada for the ...