Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Starbucks just revamped its rewards program, changing to a three-tier system with new benefits and perks like 'Free Mod Monday' and no star expiration.

Albertsons will offer extended free trial periods of the Uber One membership program to the nearly 49 million members of both its paid and free loyalty programs. Uber One offers free delivery on food ...

The updated Starbucks (SBUX) Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members. Inspired by ...

SAN FRANCISCO, Oct. 27, 2025 /PRNewswire/ -- OpenTable, a global leader in restaurant technology, today launches its revamped loyalty program, OpenTable Regulars. For diners, the new program provides ...

In 2018, Airbnb had a "superguest" loyalty plan in the works to reward frequent guests with premium benefits, but it never came to be. Might the loyalty benefits being tested resurrect some of those ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

An in-depth look into the largest airline loyalty program in the world.

Top loyalty benefits are being removed from an upcoming Carnival Miracle sailing, but only for Platinum guests.

Subway has launched a national ad campaign promoting the return of Sub Club, a loyalty program the sandwich chain previously wound down 20 years ago, per news shared with Marketing Dive. In new TV ads ...