Starbucks announced a redesigned rewards program with tiered membership and new benefits on Tuesday.

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Starbucks just revamped its rewards program, changing to a three-tier system with new benefits and perks like 'Free Mod Monday' and no star expiration.

Albertsons will offer extended free trial periods of the Uber One membership program to the nearly 49 million members of both its paid and free loyalty programs. Uber One offers free delivery on food ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

In 2018, Airbnb had a "superguest" loyalty plan in the works to reward frequent guests with premium benefits, but it never came to be. Might the loyalty benefits being tested resurrect some of those ...

Subway has launched a national ad campaign promoting the return of Sub Club, a loyalty program the sandwich chain previously wound down 20 years ago, per news shared with Marketing Dive. In new TV ads ...