Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

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In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

More than 40 years ago in 1979, Texas International Airlines introduced the first modern frequent flyer program, “Payola Passes,” to thank its customers who were “heavy” travelers. Fast forward a ...