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AI start-up Perplexity has abandoned advertising over fears that it will erode user trust, despite rivals pushing ahead with introducing ads as they seek strategies to make money from the technology.

“A user needs to believe this is the best possible answer, to keep using the product and be willing to pay for it,” an unnamed Perplexity executive said at a media roundtable, per the Financial Times.

The New York Times reported on Friday, Dec. 5, 2025, that it has filed a lawsuit against AI start-up Perplexity for alleged copyright infringement. According to the media company, Perplexity continues ...

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AI Money Making Ideas: In 2026, AI isn't just tech; it's a way to earn. Learn 5 easy and reliable ways to make money with AI that work for students, professionals, and regular folks without a big ...