In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has just released their new market segmentation study on the luxury retail industry. A leading luxury ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Report Ocean recently announced the publication of its new report on the Propylene Glycol market. The research assesses key elements that will have a significant impact on the market throughout the ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Global Heparin Market OverviewThe global heparin market is projected to expand at a steady compound annual growth rate of around 5% through 2031, supported by the rising burden of chronic and ...