Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Opinions expressed by Entrepreneur contributors are their own. Over the past year, we’ve realized the world is not as it used to be anymore. We’ve learned that it is nearly impossible to prepare a ...

Your content needs to do a lot these days. From cementing brand authority and customer engagement to SEO and marketing automation (never mind impressing your higher-ups), it seems the content beast ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

It’s well known that consumers value online reviews: As many as 98% report that they rely on reviews to inform purchase decisions, with some consumers listing it as the number-one factor they consider ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...