Every time my company, a global software data processing organization, is approached for services by a startup founder with a disruptive mobile app idea, we begin by asking questions to better ...

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Back in the Dark Ages, circa 2015, the main business model for most companies was to sell products as one-time transactions. Car dealers sold cars, music labels sold CDs, technology vendors sold ...

Elon Musk's social media platform, X, has announced a new monetization model and a $1 million promise to content creators in ...

Flexibility and adaptability are essential for monetizing video content in new markets and in new ways. No one monetization model will serve all audiences or support the monetization of every type of ...

2025 demonstrated why Roblox looks less like a stalled pandemic winner and more like a maturing platform with a long growth ...

When it comes to trying to figure out the best way to monetize your app, things can get a little confusing. Gone are the days in which most developers adopt the add a price tag to the app and hope it ...

Oliver Roup is the CEO and founder of VigLink. According to statistics released from the Interactive Advertising Bureau, mobile advertising spend rose to $3.4 billion in 2012, up 111 percent from the ...

Mondelēz International launched a media monetization model that will allow the company to improve the return on investment of its global media spending. Through this "fearless marketing" model, ...

Despite offering distinct pay-to-win advantages in games like Assassin's Creed Valhalla, Ubisoft says it follows an internal "Fair Monetization" policy for its games. Starting in 2017, Ubisoft became ...